What Does a Real Estate Agent Do?

Real Estate Agent Las Vegas can help buyers find their dream home or sellers sell their property. The job can be rewarding, but it requires a lot of time and commitment.

It is also important to perform background checks on potential agents before hiring them. It has been reported that some agents have assaulted their clients or stolen from homes they were showing.

A real estate agent can guide a buyer through the entire home buying process. They help buyers find homes within their price range and provide valuable insight and information that can speed up the process. They will also be an excellent negotiator on a buyer’s behalf, working hard to make sure they get a fair deal and are not paying too much for the home.

Real estate agents will have access to a plethora of home listing data on the local housing market and can use this information to narrow down a search for buyers. They can quickly pinpoint the most competitive properties and inform their clients of new listings as soon as they come on the market.

For those who are looking to buy a home and don’t have the time to set up many showings or spend hours searching online, an agent can be a huge asset. In addition, if the buyers have credit issues or other hurdles to overcome, an experienced real estate agent can recommend companies that can assist them, such as Credit Karma(link is external), to put them in better financial standing before they purchase their first home.

Another important aspect of a real estate agent’s job is to develop and maintain relationships with potential homebuyers. This can be done through a variety of ways, including networking events, community involvement and using their existing sphere of influence to generate leads. They can also provide information on schools, crime rates and other important details that can be overlooked when looking at a property online.

When it comes to selling, real estate agents can help with a wide variety of tasks including finding commercial clients, performing market research and even managing property. They can also help their clients assemble legal documents, search for properties and handle any other unforeseen circumstances that may arise during the transaction. With their knowledge of the local market and years of experience, they can anticipate problems before they occur and make sure the sale goes through smoothly from start to finish. This can save both the seller and buyer a lot of headaches down the road.

Helping Sellers

Oftentimes, real estate agents work with sellers just as much as they do buyers. They can help the seller determine a reasonable asking price, and they may help them through the process of staging the property, getting it on the MLS and marketing the home to potential buyers. They can also offer advice on whether or not to tackle certain home improvement projects that may or may not pay off during the selling process.

They know neighborhoods and houses inside and out. They can point out the positives of a home, but they can also be honest with clients about the negatives and can help them make an informed decision. For example, if you want to sell your home and you have a room that is painted purple, the agent can point out that the paint color will not appeal to most buyers.

Many homeowners don’t want the fact that they are selling their homes publicized, and real estate agents can help keep the sale quiet if desired. This is especially helpful if the sellers are facing health problems, financial issues or divorce.

In addition to assisting in the search for a new home, real estate agents can help with the mortgage process by working with potential lenders and helping to get clients preapproved for a loan. This can save time and can help eliminate some of the stress that comes with a home purchase.

As the closing date approaches, real estate agents can help their clients prepare paperwork and attend meetings with mortgage lenders, title or escrow companies and other important people involved in the transaction. They can also be a great resource when it comes to finding contractors and other professionals who can help with the moving process.

In the end, real estate agents do a lot of heavy lifting that isn’t always obvious to the client. From negotiating terms with the buyer, to navigating the complex legal paperwork involved in a real estate sale, they can help clients avoid mistakes that could potentially derail the entire process. For this reason, it is crucial to work with a good real estate agent when buying or selling a home.

Negotiating Contracts

Real estate agents use negotiation tactics to help buyers secure favorable prices, terms, conditions and other contract considerations. They also negotiate on behalf of their clients’ interests and proactively address any concerns that may arise during the transaction process. In addition, they assist with navigating complex legal contracts, drafting documents and providing other paperwork needed for the transaction.

Buyers are often emotionally attached to their desired properties and willing to bend their property requirements to ensure they get the home they want. Prospective buyers who don’t engage in effective negotiating risk overspending and finding themselves with serious financial challenges in the future. A top negotiator can help prospective buyers maintain a clear focus on their true priorities and find a property that meets their needs.

A good real estate agent will have a strong understanding of market values and the local housing landscape, as well as a thorough knowledge of their client’s budget. They will carefully consider the seller’s situation to make sure they are taking advantage of all available opportunities to secure a deal that benefits their clients.

When a prospective buyer’s offer is made on a property, real estate agents will help them determine the best asking price by researching comparable sales in their area and adjusting for special circumstances like a new construction or an upcoming sale of an adjacent lot. Then they’ll negotiate back and forth with the seller to reach an agreed-upon price that satisfies both parties.

In addition to price negotiations, real estate agents will negotiate contingencies, responsibilities and timeframes for activities like home inspections, title searches, loan approvals, appraisals, and repairs. They will also work to optimize contract terms, including deposit amounts, closing and possession dates, default clauses, easements, etc.

As a part of the overall homebuying experience, real estate agents will negotiate realtor commissions on their clients’ behalf. The discussion about agent fees usually takes place during the initial contact or in-person meeting at the property and after the agent has provided a CMA (comparative market analysis). Top negotiators will avoid going below viable operating margins when requesting commission rates from sellers, but they will also be prepared to provide evidence of their value to buyers when arguing for higher compensation.


Real estate agents spend a lot of time finding and nurturing new clients. It can be a full-time job and it’s not going to happen overnight. Generally, agents spend a few hours every day looking for potential clients and nudging them a bit closer to becoming a client.

One way that agents help their clients is by educating them about the market and the property they are interested in buying or selling. They can provide information about mortgage rates, local real estate market trends, property tax exemptions and other important details. They can also be a resource for helping a buyer with a down payment or a seller determine the highest possible offer on their home.

Another way that real estate agents help their clients is by providing them with quality marketing materials. These might include photos, brochures, virtual tours and more. High-quality marketing can make a difference, especially in a strong sellers’ market. A good real estate agent will invest in marketing that will set them apart from their competition and will take the time to produce materials of exceptional quality.

Some of the most effective ways that real estate agents can market themselves include networking, attending trade shows and other events and creating a blog or social media presence. They may also utilize the Multiple Listing Service (MLS) database to connect with buyers and sellers who are interested in a specific area or type of property.

The best real estate agents are proactive and anticipate their client’s needs. They go above and beyond to provide excellent customer service, which can lead to loyalty, referrals and long-term relationships with their clients. A few examples of going above and beyond can be gifting their client’s children with a teddy bear or sponsoring a family pet’s sports team.

In addition to the above, smart real estate agents know how to use tools like Bundlr to curate quality content that will help their clients. They also understand the importance of staying current with industry news and regulations. For example, they can make sure that all their marketing materials reflect any recent changes in health requirements and guidelines, such as those related to COVID-19.